Successful Realtors will often make an action plan to hit 100 phone calls per week.
That's 20 phone calls per day. My husband had quotas just like this with his job - and he was cold-calling businesses for years. He is now very successful in his career because of all of those cold calls.
While many of us aren't able to devote the kind of time commitment that might allow for 20 phone calls per day five days per week, we can certainly find ways to stretch ourselves to be focused and consistent with our follow up.
I do like the concept of setting a weekly goal. Let's get real - our schedules need more flexibility than a daily quota. But we also need some accountability on some sort of consistent basis. A week just feels like a good rhythm here.
Some days, our time investment is best spent on building an event invite and sending the message in a text campaign to 40 people, but the next day we need to check in and make sure that our members' loyalty rewards order gets processed before the end of the month, and the next we need to call and tell our 15 new vendor event prospects that they won. It could be picking up the phone to reach out to the friend who posted about her child's health issue on social media. Or just touching base with a friend you haven't talked to in a while. Or doing a care call. When we really start to add it all up, 100 isn't really such a big number.
So that's my commitment. 100 touches per week to prospects, customers, brand partners. Through snail mail, texts, email, phone calls, carrier pigeons, whatever it takes.
We will do some mastermind sessions together to get creative on what to say with these follow up moments, what strategies can help us do more with less time, and still make the people we connect with feel loved and important.
For now, it's your turn to decide and commit. How many touches will you do each week? What are the areas of follow up that you struggle with the most? Let's break through those barriers together!